Where we are now

Colour & backgrounds

Colour is key to the brand and we highly recommend heading to the 'Colour' section to learn more about it. As a result, when it comes to the logo, colour is vital to creating the right level of stand-out.

The logo can be used with a TNL Heritage blue keyline on a royal blue background, unless mono-printing is required.

The logo can be used directly on a TNL Heritage blue background, with the exception of responsible play messaging on digital to drive flexibility and legibility.

Royal blue background

Heritage blue background

Digital colour requirement - when used with responsible play messaging

Mono - only to be used in cases where colour print is not feasible

Logo options

These are the logo options for use across TNL branding. In environments where the Crossed Fingers logo requires added context to drive familiarity with new players, it should be locked up with the TNL wordmark. Wherever possible, the simpler, stand-alone crossed fingers should be used

Crossed Fingers

Type lockup option 01

Type lockup option 02

Clear space

The logo loves its personal space, so give it room to breathe and be seen clearly.

Minimum size

To make sure the logo retains its legibility and stand-out at all times, its minimum size has been set at 50px.

Logo & imagery

When using alongside imagery, make sure to place the logo in an area of clear space.

Animated crossed fingers

To bring more character to the brand and drive an emotional connection with players at key moments, we've brought the logo to life through animation. To retain their impact and charm, use them in the right places at the right time.

To heighten the sense of anticipation and excitement associated with playing The National Lottery games.

The Good Luck Crossed Fingers will appear as a message of good luck and after a ticket has been purchased.
There is the opportunity for this optimistic animation of Crossed Fingers to be built into digital OOH and TVC executions.

When saying thank you to our players.

Whether a winner or not, just by playing you are contributing to something amazing. The role of the Thumbs Up Crossed Fingers is simply to say thank you and well done from The National Lottery. It should only appear with the Thanks to the Players message.

The guardian of the players, providing awareness of how to play in a healthy way and reassurance to players.

Play Safe Crossed Fingers should only
 be used to draw attention to the responsible play communication 
and will become associated with 
this message.

For loading screens and other moments of pause.

The role of the Welcome Crossed Fingers is to introduce The National Lottery as a friendly and approachable brand. The subtle movement in the smile and the eyes is optimistic and encouraging and helps you connect with the brand on a more emotional level.

System in use