If you know, you know. Thunderball is for the savvy and switched-on - those with their eyes on the prize… without going on about it.
Thunderball shares the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.
Small change can make a big impact. So we keep messaging simple and punchy - reminding players of the benefits (it's only £1 to play and the top prize isn't shared with anyone else) and rewarding them for making the smart choice.
The joy of Thunderball is its down-to-earth nature, the sense of satisfaction that comes from knowing your stuff - and that life enhancing money could be just a pound coin away.
Thunderball isn't one to cause a fuss. So we welcome people into the fold with a nod of recognition, not a big hullabaloo - colloquial ("nice one") and the tone is down-to-earth ("you could pocket").
An example of how we express ourselves across longer formats, e.g. an about us section or email.
Got a winner’s mentality? Well then, you’ve come to the right game. Thunderball is the game where you could pocket half a million quid, for the price of £1. And if you win top prize, it's all yours - you don’t have to split it with anyone else. Nice one.
Some key examples for headlines, social media posts and other short-form environments.