If you know, you know. Thunderball is for the savvy and switched-on - those with their eyes on the prize… without going on about it.
In our new visual system, colour is king - helping to bring each game to life and aiding navigation.
Palette
Thunderball purple is our hero colour. The shadow, secondary and tertiary purples should only be used with extruded type and the game pattern detailed below.
Thunderball purple
#BC13AD
C: 40 M: 100 Y: 0 K: 0
Pantone 254C
Thunderball core shadow
#8A0C72
C: 48 M: 100 Y: 10 K: 10
Pantone 255C
Secondary purple
#A10F94
C: 40 M: 100 Y: 0 K: 0
Pantone 2612C
Tertiary purple
#CB27B4
C: 20 M: 94 Y: 0 K: 0
Pantone Purple C
Detailed extrusions
#631155
C: 50 M: 100 Y: 10 K: 40
Pantone 7652C
Background pattern
All games have their own pattern, based on the distinctive character of their extruded type. They're made to break up an empty canvas and add depth, so avoid using them with extruded type or imagery wherever possible.
Accessibility
Accessibility standards have been set to AA, so that our digital platforms can be enjoyed by everyone. AA requires a contrast ratio of at least 4.5:1.
5.48
Thunderball purple
Distort or wrap
8.84
Thunderball core shadow
Distort or wrap
6.97
Secondary purple
Distort or wrap
4.68
Tertiary purple
Distort or wrap
12.06
Extusion detail
Distort or wrap
Usage percent
As a guide for your design work, the below is an indication of how the Thunderball gameworld should look. Primarily Thunderball purple, but supported with shades of purple when extruded type and pattern are used.
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
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