The smarter, value for money choice
- and it's proud of it.

Core photography principles

To bring the Thunderball identity to life, there are a few simple principles to follow.

All TNL imagery must...

01

Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.

02

All imagery should feel bright, colourful and full of optimism – using natural light whenever possible.

03

Less is more, so keep imagery simple with an obvious focal point

All Thunderball imagery must...

04

Use game purple throughout – from pops of colour in clothing and props, to full-bleed backgrounds – to aid navigation and bring Thunderball to life.

05

Imagery should be chosen or shot at eye-level, reflecting the down-to-earth nature and quiet confidence of Thunderball players.

06

The people that play this game are a little smarter, a little more experienced and want to maximise their chances of winning. So we cast people that mirror this sentiment - with a street-smart, quietly confident demeanour.

What to photograph

Capturing people that are savvy and in the know and the things they'd like to spend their winnings on - paying off the mortgage, going on a nice holiday or fixing up that classic motor they’ve had their eye on for ages.

The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.