Thunderball V2

If you know, you know. Thunderball is for the savvy and switched-on - those with their eyes on the prize… without going on about it.

Clean, impactful and simple, game logos are made to help players navigate the range.

Colour & backgrounds

Ideally, the logo should be seen on Thunderball Purple, but where this isn't possible, it can easily be used on white or TNL Heritage Blue.

T logo1
T logo2
T logo3

Colour exception 01

Colour exception 02

T logo4

Mono - For printed tickets only

Clear space & minimum size

Make sure to give the logo room to breathe and be seen clearly.

T clearspace 1
T clearspace 2

Logo & imagery

When using alongside imagery, make sure to place the logo in an area of clear space.

 

 

Placement & alignment

Centred, left-aligned, placed at the top or bottom of the canvas - if used with care, the logo is happy anywhere.

T placement 1

Left

T placement 2

Centre

Hand-in-hand with the brand

At all points of the customer journey, make sure you're using the game logo and TNL logo within the same touchpoint, to ensure people connect the dots between the game and The National Lottery.

Thunderball_Logo_AlongsideBrand_01@2x
Thunderball_Logo_AlongsideBrand_02@2x

Logo misuse

Some of these might seem obvious, but don't do any of the following with the logo - we're all about appearing as consistently and reliably as possible.

T misuse 1

Rotate

T misuse 2

Distort or warp

T misuse 3

Use other colours

T misuse 4

Use gradients

T misuse 5

Outline

T misuse 6

Change the typeface

T misuse 7

Adjust spacing

T misuse 8

Use drop shadows

Thuder_logo_misuse 09@2x

Overlay busy images

T misuse 10

Forget accessibility

System in use

Find more examples of how assets come to life at the 'System in Action'.

To see more examples of how the
assets come to life see the
‘system in action’ page.

Thunderball_Logo_InUse@2x

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