The pragmatist's choice - the ones who save the pennies and know the power of a well spent pound.

Thunderball's voice

Thunderball shares the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.

Small change can make a big impact. So we keep messaging simple and punchy - reminding players of the benefits (it's only £1 to play and the top prize isn't shared with anyone else) and rewarding them for making the smart choice.

Joyful

The joy of Thunderball is its down-to-earth nature, the sense of satisfaction that comes from knowing your stuff - and that life enhancing money could be just a pound coin away.

Inclusive

 Thunderball isn't one to cause a fuss. So we welcome people into the fold with a nod of recognition, not a big hullabaloo - colloquial ("nice one") and the tone is down-to-earth ("you could pocket").

Long form

An example of how we express ourselves across longer formats, e.g. an about us section or email.

Got a winner’s mentality? Well then, you’ve come to the right game. Thunderball is the game where you could pocket half a million quid, for the price of £1. And if you win top prize, it's all yours - you don’t have to split it with anyone else. Nice one.

Short form

Some key examples for headlines, social media posts and other short-form environments.