This is a call to action: get out there and experience life to its fullest.

Set For Life's voice

Set For Life shares brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.

New hobbies, new destinations... even new business ventures - this is your ticket to ticking off your bucket list.

Joyful

Win £10,000 every month for 30 years... you can do the maths, but - in short - that’s a lot of road trips, cookery classes and last minute get-aways. We bring this unique prize to life by choosing messages that inspire players to live a little bigger, month after month.

Inclusive

We invite a new generation of players to get involved by speaking their language and sprinkling our message with direct calls to actions: "win"and "make".

Long form

An example of how we express ourselves across longer formats, e.g. an about us section or email.

Better dig out your bucket list - because you could be one ticket away from winning £10,000 every month for 30 years! With Set For Life draws every Monday and Thursday, there'll be plenty of opportunities to start ticking it off…

Short form

Some key examples for headlines, social media posts and other short-form environments.