Bring to life the breadth of extraordinary adventures that winning makes possible every month.

Core photography principles

To bring the Set For Life identity to life, there are a few simple principles to follow.

All TNL imagery must...

01

Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.

02

All imagery should feel bright, colourful and full of optimism – using
natural light whenever possible.

03

Less is more, so keep imagery simple with an obvious focal point

All Set For Life imagery must...

04

Use game teal through to aid navigation, but contrast it with subtle pops of other colours – hot pinks, oranges and purples – to capture the variety of possibilities Set For Life creates.

05

Imagery should use photographic style inspired by the visual language of social media, in order to feel recognisable and relevant to our audience.

06

This game is for a new generation of players, so our imagery mirrors that, highlighting twenty and thirty-somethings at their most dynamic, eclectic and vibrant.

What to photograph

Aspirational adventures and experiences full of energy, fun and a zest for life – exactly the kinds of things players could get up to month after month if they won.

The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.