This is the game for a new generation of players, inspiring them to live life to the full - month after month.
In our new visual system, colour is king - helping to bring each game to life and aiding navigation.
Palette
Set For Life teal is our hero colour. The shadow, secondary and tertiary teals should only be used with extruded type and the game pattern detailed below.
Set For Life teal
#00D6DA
C: 74 M: 0 Y: 20 K: 0
Pantone 2199C
Set For Life core shadow
#049BA3
C: 90 M: 10 Y: 25 K: 20
Pantone 2391C
Secondary teal
#00B4BE
C: 85 M: 0 Y: 22 K: 5
Pantone 7703C
Tertiary teal
#00C8D2
C: 80 M: 0 Y: 18 K: 10
Pantone 2200C
Detailed extrusions
#008A99
C: 94 M: 20 Y: 25 K: 24
Pantone 7705C
Background pattern
All games have their own pattern, based on the distinctive character of their extruded type. They're made to break up an empty canvas and add depth, so avoid using them with extruded type or imagery wherever possible.
Accessibility
Accessibility standards have been set to AA, so that our digital platforms can be enjoyed by everyone. AA requires a contrast ratio of at least 4.5:1.
8.87
Set For Life teal
Distort or wrap
Set for life teal
4.74
Set For Life core shadow
Distort or wrap
Set for life core shadow
6.31
Secondary teal
Distort or wrap
7.77
Tertiary teal
Distort or wrap
4.12
Extrusion detail
Distort or wrap
Usage percent
As a guide for your design work, the below is an indication of how the Set For Life gameworld should look. Primarily Set For Life teal, but supported with shades of teal when extruded type and pattern are used.
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
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