The one, the only, the original. This is the game that brings people together up and down the UK.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
Games share the TNL brand typography, but with bespoke ways to express themselves.
TNL Effra
All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.
Font colours
For consistency and to ensure we meet AA accessibility guidelines, stick with these colour combinations.
Extruded type
The original game requires the original extrusion, no bells and whistles but a strong block that reflects the strength of the game. We use it primarily when messaging really needs to stand out e.g. jackpots and events.
Live text vs static
There are two versions of the extruded type for different occasions. When type is static, use the more detailed version. When using live text - or in busy environments - use the simplified version.
The use of extrusion for live text on owned channels is currently in feasibility testing - watch this space for more.
Live text
Static text
Angles
The Lotto extrusion is created using a 45° from the furthest left point of each letter to the bottom-right. And that's it, no other angles need apply.
Typography misuse
Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.
Don’t combine with photography
Don’t make the extrusion a secondary message
Don’t crop Lotto extrusions
Don’t use multiple font weights
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how
the assets come to life see the
‘system in action’ page.
