The one, the only, the original. This is the game that brings people together up and down the UK.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
In our new visual system, colour is king - helping to bring each game to life and aiding navigation.
Palette
Lotto red is our hero colour. The shadow, secondary and tertiary reds should only be used with extruded type and the game pattern detailed below.
Lotto red
#E5013B
C: 0 M: 100 Y: 72 K: 0
Pantone 206C
Lotto core shadow
#A10628
C: 24 M: 100 Y: 79 K: 22
Pantone 7637C
Secondary red
#B50A2F
C: 20 M: 100 Y: 75 K: 12
Pantone 207C
Tertiary red
#CC0034
C: 13 M: 100 Y: 73 K: 4
Pantone 7636C
Detailed extrusions
#870522
C: 20 M: 100 Y: 70 K: 40
Pantone 188C
Background pattern
All games have their own pattern, based on the distinctive character of their extruded type. They're made to break up an empty canvas and add depth, so avoid using them with extruded type or imagery wherever possible.
Accessibility
Accessibility standards have been set to AA, so that our digital platforms can be enjoyed by everyone. AA requires a contrast ratio of at least 4.5:1.
4.77
Lotto red
8.16
Lotto core shadow
6.89
Secondary red
5.81
Tertiary red
10.12
Extusion detail
Usage percent
As a guide for your design work, primarily use the core Lotto Red. Support it with the other shades of red when creating the extruded type and pattern to help create a balance similar to that shown below.
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
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