This is the game for a new generation of players, inspiring them to live life to the full - month after month.
Games share the TNL brand typography, but with bespoke ways to express themselves.
TNL Effra
All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.
Font colours
For consistency and to ensure we meet AA accessibility guidelines, stick with these colour combinations.
Only 24px and above for accessibility
Extruded type
With Set For Life, the prize is a little different - and you could win for years. So its extruded type is designed as if the type is coming towards the player, creating a sense of immediacy and impact. We use it primarily when messaging really needs to stand out e.g. jackpots and events.
Angles
The extrusion is created using a hard drop shadow. The shadow only goes directly down in a step-and-repeat style, with each step being exactly the same distance from the previous shadow. There should always be 3 steps.
Typography misuse
Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.
Extruded type is made to stand-out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.
Don’t combine with photography
Don’t make the extrusion a secondary message
Don’t crop Set For Life extrusions
Don’t use multiple font weights
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how
the assets come to life see the
‘system in action’ page.
