Games share the TNL brand typography, but with bespoke ways to express themselves.

TNL Effra

All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.

Font colours

For consistency and to ensure we meet AA accessibility guidelines, stick with these colour combinations.

Only 24px and above for accessibility

Extruded type

EuroMillions is the game with out-of-this-world jackpots, so its extruded type is designed to give perspective to our words, making them appear bigger and better, just like our prizes. We use it primarily when messaging really needs to stand out e.g. jackpots and events.

Live text vs static

There are two versions of the extruded type for different occasions. When type is static, use the more detailed version. When using live text - or in busy environments - use the simplified version.

The use of extrusion for live text on our owned channels is currently in feasibility testing - so watch this space.

Live text

Static text

Angles

As long as it feels epic within its space, the EuroMillions extrusion can be created using any angle - as long as they stay visually the same. All extrusion-points must meet at a centre-point off-canvas.

Typography misuse

Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.

Don’t combine with photography

Don’t make the extrusion a secondary message

Don’t crop  extrusions too much they become illegible

Don’t use multiple font weights

System in use