Games share the TNL brand typography, but with bespoke ways to express themselves.

TNL Effra

All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.

Font colours

For consistency and to ensure we meet our AA accessibility guidelines, stick with these colour combinations.

Only 24px and above for accessibility

Extruded type

HotPicks games are all about being selective - so we pick out individual words or characters in various shades of orange to bring the power of picking to life. We use it primarily when our messaging really needs to stand out.

Live text vs static

There are two versions of our extruded type for different occasions. When type is static, use the more detailed version. When using live text - or in busy environments - use the simplified version.

The use of extrusion for live text on our owned channels is currently in feasibility testing - so watch this space.

Live text

Static text

Angles

The EuroMillions HotPicks extrusion is created using a 45° angle, extending off the canvas to the bottom-left.

Typography misuse

Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.

Don’t combine with photography

Don’t make the extrusion a secondary message

Don’t crop EuroMillions Hotpicks extrusions

Don’t use multiple font weights

System in use