See through the noise to find a moment of clarity, full of colourful possibility.

Core photography principles

To bring the EuroMillions HotPicks identity to life, there are a few simple principles to follow.

All TNL imagery must...

01

Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.

02

All imagery should feel bright, colourful and full of optimism – using
natural light whenever possible.

03

Less is more, so keep imagery simple with an obvious focal point

All EuroMillions Hotpicks imagery must...

04

Pick out little moments of game orange in imagery, to mirror the way EuroMillions HotPicks is played and emphasising that this is a game for people who are after a little something extra.

05

Imagery should feel more aspirational, more European, but without going to the complete extremes of epicness of the core EuroMilllions game.

06

We capture people that are energised, both by the main EuroMillions draw, and by having something extra up their sleeve with HotPicks.

What to photograph

Moments, objects and people that stand out from the norm – whether that be the bright sparks that pick wisely by playing, or the hotspots they aspire to travel to with their winnings.

The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.