For the right numbers there's up to £1 million to be won - and EuroMillion HotPicks players back themselves to pick them.
Taking your pick has never been so rewarding.
EuroMillions Hotpicks voice
EuroMillions HotPicks shares the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.
The life and soul of the party - that’s EuroMillions. But every party needs a good afterparty, and that’s where HotPicks comes in.
Joyful
An extra chance to win? No one's going to turn their nose up at that. We take joy in getting something more - and getting it on your terms.
Inclusive
Every EuroMillions HotPicks players is different - but they're all united by one thing: the extra chance to win a million, on their terms.
Long form
An example of how we express ourselves across longer formats, e.g. an about us section or email.
EuroMillions HotPicks rewrites the rules and puts the balls in your court. And with up to £1 million up for grabs, there's only thing for it. Get picking.
Short form
Some key examples for headlines, social media posts and other short-form environments.
