LottoHotpick_Hero_Logo@2x

This is the cherry on top of the nation's game - an extra chance for players to win, on their own terms.

Lotto HotPicks players use their smarts to take on the nation at its own game - by matching few Lotto numbers for bigger prizes.

Games share the TNL brand typography, but with bespoke ways to express themselves.

TNL Effra

All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.

TNL EFFRA H R L

Font colours

For consistency and to ensure we meet our AA accessibility guidelines, stick with these colour combinations.

Lotto_FontColour_01@2x
Lotto_FontColour_02@2x

Extruded type

HotPicks games are all about being selective - so we pick out individual words or characters in various shades of red to bring the power of picking to life. We use it primarily when messaging really needs to stand out.

LHP a
LHP b

Live text vs static

There are two versions of our extruded type for different occasions. When type is static, use the more detailed version. When using live text - or in busy environments - use the simplified version.

The use of extrusion for live text on our owned channels is currently in feasibility testing - so watch this space.

Live text
LottoHP_Type_StaticLive 01@2x
Static text
LottoHP_Type_StaticLive 02@2x

Angles

The Lotto HotPicks extrusion is created using a 45° angle, extending off the canvas to the bottom-left.

LottoHP_Type_Angles_V02@2x

Typography misuse

Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.

LottoHP_Type_Misuse 01@2x

Don’t combine with photography

LHP Type image 2

Don’t make the extrusion a secondary message

LHP Type image 3

Don’t crop Lotto extrusions

LHP Type image 4

Don’t use multiple font weights

System in use

Find more examples of how assets come to life at the 'System in Action'.

To see more examples of how
the assets come to life see the
‘system in action’ page.

LottoHP_Type_InUse 01@2xxx
LottoHP_Type_InUse 02@2x

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