Language that emphasises that these are your numbers: now supercharged.

Lotto HotPicks voice

Lotto HotPicks shares the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.

Lotto HotPicks is the cherry-on-top of the game players already know and love, so that's the way we sell it - a little something extra, that could make your day even more extra ordinary.

Joyful

A little something extra? No one's going to turn their nose up at that. We celebrate the joy of an extra chance to win and the power of taking your pick.

Inclusive

These players are still playing The Nation's Game - they're just doing it on their terms. So we welcome them in and ensure they know they're still part of something bigger.

Long form

An example of how we express ourselves across longer formats, e.g. an about us section or email.

Welcome to Lotto HotPicks - the Nation's game, played your way. With bigger prizes for picking and matching fewer Lotto numbers, you can cross those fingers and toes for the main draw... and have a little something extra up your sleeve too.

Short form

Some key examples for headlines, social media posts and other short-form environments.