Scratchcards is all about the vibrant choice games at your fingertips that you can win in an instant.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
Sparky and spontaneous, Scratchcards is all about the vibrant choice of games at your fingertips - and the anticipation of having a winning ticket in your hands.
This is The National Lottery at its most instant, capturing the joy of living in the moment.
Scratchcards voice
Scratchcards share the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.
These games send sparks flying - making winners every minute and bringing a smile to your face.
Joyful
With a stable-full of colourful characters and up to £4m to be won, these games speaks for themselves. So whilst we usually keep copy punchy and straightforward, we bring the joy through little moments of fun e.g. when describing Jewel Bingo we add in phrases like "little gem of a game".
Inclusive
There's plenty of games for players of all stripes to pick from - but before they've even made their choice, we want to welcome them in and inspire them to imagine: "You never know...".
Voice examples
Some key examples for headlines, social media posts and other short-form environments.
