Scratchcards is all about the vibrant choice games at your fingertips that you can win in an instant.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
Capturing moments of escape from the everyday - enjoy a little punt and see how far it could take you.
Core photography principles
Colour & backgrounds
To bring the Scratchcards identity to life, there are a few simple principles to follow.
All TNL imagery must...
01
Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.
02
All imagery should feel bright, colourful and full of optimism – using natural light whenever possible.
03
Less is more, so keep imagery simple with an obvious focal point
All Scratchcards imagery must...
04
Use game blue throughout – from pops of colour in clothing and props, to full-bleed backgrounds – to aid navigation and bring Scratchcards to life.
05
Imagery for Scratchcards should feel like a collection of lots of little joyful moments, rather than one big win – helping to capture the variety and immediacy of the games.
06
Feature people caught up in the anticipation of play and winning, in settings that capture Scratchards sense of variety, choice and fresh possibilities.
What to photograph
People caught up in the act of play and winning, objects that capture Scratchcards’ spontaneous buzz and high-energy scenes that capture the excitement and inclusivity of these games.
The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.
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