Scratchcards is all about the vibrant choice games at your fingertips that you can win in an instant.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
Games share the TNL brand typography, but with bespoke ways to express themselves.
TNL Effra
All games use TNL Effra. To better understand how to use it and its range of possibilities, take a look at the brand typography guidelines via the link below.
Font colours
For consistency and to ensure we meet AA accessibility guidelines, stick with these colour combinations.
We never use black unless needed for printing in B&W.
Extruded type
Scratchards' extruded type is designed as if the type is coming towards the player, creating a sense of instaneousness and impact. Its colours follow The National Lottery to bring added credibility to the games. We use it primarily when messaging really needs to stand out.
Live text vs static
There are two versions of the extruded type for different occasions. When type is static, use the more detailed version. When using live text - or in busy environments - use the simplified version.
The use of extrusion for live text on our owned channels is currently in feasibility testing - so watch this space.
Live text
Static text
Angles
The Scratchcards extrusion is created using a mid-point in the centre of the overall shape.
Typography misuse
Extruded type is made to stand out, right at the top of the messaging hierarchy. As a result, it needs to be used wisely - avoiding using it alongside other elements such as imagery wherever possible.
Don’t combine with photography
Don’t make the extrusion a secondary message
Don’t crop Scratchcard extrusions
Don’t use multiple font weights
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how
the assets come to life see the
‘system in action’ page.
