Scratchcards is all about the vibrant choice games at your fingertips that you can win in an instant.
The one, the only, the original. This is the game that brings people together up and down the UK and Northern Ireland.
Clean, impactful and simple, game logos are made to help players navigate the range.
Colour & backgrounds
Colour & backgrounds
Scratchcards share the world of the TNL brand. Ideally, the logo should be seen on TNL Heritage Blue, but where this isn't possible, it can easily be used on white.
Colour exception 01
Colour exception 02
Mono - For printed tickets only
Clear space & minimum size
Clear space &
minimum size
Make sure to give the logo room to breathe and be seen clearly.
Logo & imagery
When using alongside imagery, make sure to place the logo in an area of clear space.
The logo should sit on negative space of a photograph. If there’s no clear space, the game logo should be placed within
a Lotto Red rectangle with the correct clear spacing around it.
Placement & alignment
Centred, left-aligned, placed at the top or bottom of the canvas - if used with care, the logo is happy anywhere.
Left
Centre
Hand-in-hand with the brand
At all points of the customer journey, make sure you're using the game logo and TNL logo within the same touchpoint, to ensure people connect the dots between the game and The National Lottery.
Logo misuse
Some of these might seem obvious, but don't do any of the following with the logo - we're all about appearing as consistently and reliably as possible.
Rotate
Rotate
Distort or warp
Distort or wrap
Use other colours
Use other colours
Use gradients
Use gradients
Outline
Outline
Change the typeface
Change the typeface
Adjust spacing
Adjust spacing
Use drop shadows
Use drop shadows
Overlay busy images
Overlay photography
Forget accessibility
Forget accessibility
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
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