A little break from the everyday: full of the joy of taking your pick and playing your way.

Instant Win Games voice

Instant Win Games shares the brand's principles of 'joyful' & 'inclusive' to ensure TNL feels consistent across all games and touchpoints. However, the language it uses shifts to align with the game's distinctive character.

Whether inspired by the latest TV hit or an old school favourite, Instant Win Games is full of games trying to catch players' eyes. So the job of our words isn't to add to the noise - it's to set the scene - loads of games, loads of fun, loads of chances to win - and welcome players in.

Joyful

Instant Win Games is packed with a dizzying number of games and prizes. So our joy comes from capturing that sense of choice and possibility - and the anticipation created by phrases like "in just a few clicks".

Inclusive

There's something for everyone in Instant Win Games, so we use language like "there's a game with your name on it" that speaks directly to players and gives them a sense of belonging.

Long form

An example of how we express ourselves across longer formats, e.g. an about us section or email.

With prizes that never run out and more games than you can shake a joystick at, you could win in just a few clicks. But first, you’ve got to take your pick!

Short form

Some key examples for headlines, social media posts and other short-form environments.