Home to games of all shapes and prizes, for people from all over - whether you're playing for pennies or pounds.
Clean, impactful and simple, game logos are made to help players navigate the range.
Colour & backgrounds
Colour & backgrounds
Ideally, the logo should be seen on Instant Win green, but where this isn't possible, it can easily be used on white or TNL Heritage Blue.
Colour exception 01
Colour exception 02 - Using Core Shadow for accessibility
Mono - For printed tickets only
Logo options
The centre aligned lockup should primarily be used, unless in circumstances where the logo needs to be positioned on the left side of the canvas.
Primary - Centre aligned
Secondary - Left aligned
Clear space & minimum size
Clear space &
minimum size
Make sure to give the logo room to breathe and be seen clearly.
Logo & imagery
When using alongside imagery, make sure to place the logo in an area of clear space.
The logo should sit on negative space of a photograph. If there’s no clear space, the game logo should be placed within a Lotto Red rectangle with the correct clear spacing around it.
The logo should sit on negative space of a photograph. If there’s no clear space, the game logo should be placed within
a Lotto Red rectangle with the correct clear spacing around it.
Placement & alignment
Centred, left-aligned, placed at the top or bottom of the canvas - if used with care, the logo is happy anywhere.
Left
Centre
Hand-in-hand with the brand
Hand-in-hand with the brand
At all points of the customer journey, make sure you're using the game logo and TNL logo within the same touchpoint, to ensure people connect the dots between the game and The National Lottery.
Logo misuse
Some of these might seem obvious, but don't do any of the following with the logo - we're all about appearing as consistently and reliably as possible.
Rotate
Rotate
Rotate
Distort or warp
Distort or wrap
Distort or wrap
Use other colours
Use other colours
Use other colours
Use gradients
Use gradients
Outline
Outline
Outline
Change the typeface
Change the typeface
Change the typeface
Adjust spacing
Adjust spacing
Adjust spacing
Use drop shadows
Use drop shadows
Use drop shadows
Overlay photography
Overlay photography
Overlay photography
Forget accessibility
Forget accessibility
Forget accessibility
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
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