We celebrate the power of HotPicks, by highlighting the little extras hidden in the everyday.

Core photography principles

To bring the Lotto HotPicks identity to life, there are a few simple principles to follow.

All TNL imagery must...

01

Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.

02

All imagery should feel bright, colourful and full of optimism – using natural light whenever possible.

03

Less is more, so keep imagery simple with an obvious focal point

All Lotto Hotpicks imagery must...

04

Pick out little moments of game red in imagery, to mirror the way Lotto HotPicks is played and emphasising that this is a game for people who spot details others might miss.

05

Imagery should help capture the idea that you’re getting something a little extra to the everyday – echoing Lotto HotPicks’ nature as an add-on, rather than a game people play exclusively.

06

The people that play this game are a little smarter, wanting to maximise their chances of winning. Capture people live that up to that reputation - switched-on, focused and excited by getting the most out of the draw.

What to photograph

Pick out colourful moments of inspiration in the midst of everyday, modern life – from a pair of vibrant red boots, to blink-and-you’ll-miss-it attractions.

The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.