Instant Win Games are pure fun: a moment of escape that invites players to live a little - and maybe win a lot!

Core photography principles

To bring the Instant Win Games identity to life, there are a few simple principles to follow.

All TNL imagery must...

01

Capture moments of joy that feel candid and fully in the moment, never staged. And always feature a mixture of sexes, ethnicities and ages over 25.

02

All imagery should feel bright, colourful and full of optimism – using natural light whenever possible.

03

Less is more, so keep imagery simple with an obvious focal point

All Instant Win Games imagery must...

04

Use game green throughout – from pops of colour in clothing and props, to full-bleed backgrounds – to aid navigation and bring Instant Win Games to life.

05

Imagery should feel like a collection of lots of little joyful moments, rather than one big win – capturing the almost dizzying array of choice and possibilities on offer.

06

Feature people caught up in the joy of play and winning, in settings that capture Instant Win Games' nature - full of variety, new games and new possibilities for all kinds of people.

What to photograph

People, places and objects that capture Instant Win Games’ distinctive buzz,
spontaneous nature and open-to-all feel.

The visuals below are intended to be inspirational, rather than instructive. Images shown are not for external publication.