Home to games of all shapes and prizes, for people from all over - whether you're playing for pennies or pounds.
In our new visual system, colour is king - helping to bring each game to life and aiding navigation.
Palette
Instant Win Games green is our hero colour. The shadow, secondary and tertiary greens should only be used with extruded type and the game pattern detailed below.
IWG green
#00D24B
C: 72 M: 0 Y: 97 K: 0
Pantone 354C
IWG core shadow
#09A553
C: 90 M: 10 Y: 100 K: 10
Pantone 7724C
Secondary green
#4CDD5B
C: 65 M: 0 Y: 90 K: 0
Pantone 2256C
Tertiary green
#44F05C
C: 55 M: 0 Y: 90 K: 0
Pantone 2270C
Detailed extrusions
#007A4D
C: 90 M: 30 Y: 90 K: 30
Pantone 7728C
Background pattern
All games have their own pattern, based on the distinctive character of their extruded type. They're made to break up an empty canvas and add depth, so avoid using them with extruded type or imagery wherever possible.
Accessibility
Accessibility standards have been set to AA, so that digital platforms can be enjoyed by everyone. AA requires a contrast ratio of at least 4.5:1.
7.87
Instant Win Games green
Distort or wrap
Distort or wrap
4.65
Instant Win Games core shadow
Distort or wrap
Distort or wrap
9.00
Secondary green
Distort or wrap
Distort or wrap
10.57
Tertiary green
Distort or wrap
Distort or wrap
5.40
Extrusion detail
Distort or wrap
Distort or wrap
Usage percent
As a guide for your design work, primarily use Instant Win Games green, and support it with the other shades of green when creating the extruded type and pattern to help create a balance similar to that shown below.
System in use
System in use
Find more examples of how assets come to life at the 'System in Action'.
To see more examples of how the
assets come to life see the
‘system in action’ page.
To see more examples of how the assets come to life see the ‘system in action’ page.
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